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Home > New Dealers > New Dealer Information Center

THE BENEFITS OF A CLOSETMAID DEALERSHIP

 

The best way to launch your business is with the most recognized and respected name in the industry: ClosetMaid. A partnership with us offers you many benefits, such as:

  • A widely recognizable name brand. We give your business what we call an instant “Big Company Look.”
  • Quality products at up to 30% less than what other home organizing industry manufacturers charge.
  • Materials which are easy to assemble, easy to install.
  • Free training, as well as extensive start-up materials.
  • Continued support, even after you've launched your business.

 

To give you a bit of background, ClosetMaid began mass-marketing its ventilated wire products directly to builders and retailers in 1965.  We soon expanded our product line to include a host of storage products to meet greater consumer demand, thus widening our market share. In the past decade, ClosetMaid also filled another gap in the marketplace: offering our laminated closet products directly to builders and now directly to the homeowner through our dealer program. In the past several years, we've expanded our MasterSuite® product line dramatically to include hundreds of additional components and finishes to meet every consumer demand.

Today, ClosetMaid is synonymous with high quality, affordable storage products.  And we're eminently visible to the public, with many of our products available at most home improvement retailers as well as from an extensive network of installing dealers in the home building industry.

 

What's in it for You

 

What we offer you, the new dealer, is a rare business “partnership”: we'll supply the high-quality products and well-known brand name, if you'll supply the legwork to sell and install them. With ClosetMaid's purchasing and manufacturing power, we're able to offer laminated closet products at the same level of quality as high-end custom closet companies -- for less.

Many consumers are simply unwilling to pay thousands of dollars to remodel the interior of their closet, garage or other home spaces. These consumers want the same benefits of the high-end systems but don't believe it's worth paying a “luxury” price. With our laminate product line, MasterSuite®, achieving the same quality — but pricing at approximately 10% to 30% less than the luxury price — these consumers are your customers. The profits are yours. It's your own business.  All you do is purchase your product from us as needed.

Yes, these price-conscious consumers can buy laminate closet systems at many home improvement retail stores; but most of our customers aren't interested in do-it-yourself projects. Just keep this in mind: Everyone has messy areas in their homes, such as closets and garages. And everyone wants a fast, easy and affordable solution to organize these messes. Your MasterSuite® by ClosetMaid storage products are the perfect solution for these consumers.

To see how MasterSuite® is introduced to internet-savvy consumers, and how some of our dealers reach these potential customers, click here.

 

The How To's of Training

 

Our five-day, intensive training seminar includes everything you need to know to launch your custom closet business. Our FREE training classes (you just pay your travel expenses) have a limited number of attendees at our Ocala, Florida, facility, so there's plenty of opportunity for one-on-one instruction.

  • Learn all the product components.
  • Master creative, great closet design.
  • Learn expert computer skills in our proprietary design software.
  • Train in professional closet installation.
  • Study our marketing and administration methodology for dealers.

We start with hands-on training where you learn the components of the system as well as professional installation techniques. Next, we teach you the elements of great closet design and the secrets to selling custom closets — including how to use our VSP Pro proprietary design software. Lastly, we teach you the best ways to market our products, as well as how to manage your day-to-day business operations.

How can you learn everything in five days? Of course, you can't.  Yet we cover a lot of ground in those five days, and we understand it's hard to retain so much information after just one week. That's why we provide free manuals to supplement our training classes so you'll have ready-references to refresh your memory when you're out in the field. In addition to those references we provide you, our team of regional managers and local representatives are just a phone call away. They're always available to listen to your concerns and help you plan the growth of your business.

Another benefit is that you can purchase as little or as much inventory as you would like to get started. No minimum purchase is required and you are not required to pay any initial or other fees to be a dealer.

“I left behind a six figure salary, four weeks of paid vacation, full benefits and an expense account. But I love what I do. I love being in business for myself selling closets. It was a lot of work when I first started my company. But what you taught us in training classes six years ago was absolutely right on the money. The best advertisement for our business is a satisfied customer. Now 42% of my business is repeat and referral customers. Now I can take vacations whenever I want. My business is completely under my control.”

Greg Parsons
Clever Closets
Detroit, MI

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