Congratulations, you've chosen a unique and lucrative business venture. You'll be targeting the fastest-growing market segment in America: existing homes with lots of messy closets, garages, and a host of other shelving and organizing needs! And just take a look around your own area. You probably have seen hundreds of new homes and entire home communities popping up over the years. Add these developments to those already existing homes and you have a vast customer base.
The home organization industry also has the advantage of being relatively young. In the mid-1960s it began as an off-shoot of the home building and remodeling industries. At that time it was a specialty, but since then it's grown into a thriving industry of its own. The fact that the industry is young means that there is still so much room for growth, with fresh opportunities and new products constantly being developed. Today the home organization industry is huge – more than $1 billion annually and growing!
On the surface, organizing your closets or other areas of your home may seem a luxury upgrade that some might eliminate in financially difficult times. But in actuality, it works the opposite way. When the economy is faltering, people tend to nest. They can't afford to move into their big dream home so instead they choose to make the most of their existing space by adding shelves, drawers and cabinets -- by organizing their existing space – all to make what they have look more attractive and spacious.
On the flip side, our industry also thrives when the economy is booming. It's then that home sales flourish and people are flush with money. They are finally able to move to their dream home, and what better way to make that dream home dreamier than to have a stunning showplace of a closet? An uncluttered and neatly shelved garage? So you're in business no matter what the stock market is doing!
If this all sounds promising to you, read on and discover the benefits of owning not just a closet dealership, but a ClosetMaid dealership! |
